Hit ’Em Where It Hurts is the official website for the political strategy book Hit ’Em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game by political scientist Rachel Bitecofer and strategist Aaron Murphy. The site highlights the book’s core thesis — that Democrats must learn and adapt tactics from effective GOP campaign strategies, especially in an era defined by negative partisanship and polarized electorates — and serves as a resource for ordering the book in print, e-book, or audio formats. The site also includes bios of the authors, strategic insights and endorsements from political figures, and links to related media and events.
Mission / Focus:
Provide a strategic roadmap for strengthening pro-democracy campaigns and improving Democratic electoral success through data-informed messaging and campaign tactics.
What It Offers:
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Overview and excerpts from Hit ’Em Where It Hurts
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Information about the authors, Rachel Bitecofer and Aaron Murphy
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Media and praise from political leaders and strategists
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Event and interview links related to the book’s themes